Bring the Clippers to Seattle!

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As of yesterday Steve Ballmer is set to purchase the LA clippers for two billion dollars.

Ballmer is a former Microsoft CEO and all the Seattlites and sonics fans want Ballmer to bring the Clippers up north. This would be another huge franchise for Seattle and could bring in more revenue to the region.

Of course there are many areas of controversy over moving basketball teams around, let alone the baggage that this basketball team has. So of course all issues involving Donald Sterling and his family are being brought up again and it has been said that Mr. Sterling is now deemed mentally unfit to have any input as to what happens with his families trust funds. More can be read in the article below.

http://www.usatoday.com/story/sports/nba/clippers/2014/05/29/steve-ballmer-los-angeles-bidding-shelly-donald-sterling-sale-microsoft/97417

More interesting publicity about Ballmer has come up as well but lucky for him more that half of what is said about him is good publicity, like what was written in the article posted below. 

http://www.cnn.com/2014/05/30/us/clippers-who-is-steve-ballmer/ 

Being from the pacific northwest region myself I think it would be really cool if Ballmer brought the team to Seattle (even though he said he isn’t going to) I think it would be good for the city of Seattle itself and for the people who live there. I was never a sonics fan but I think it would be something I would be interested in getting involved in.

It will be interesting to watch how everything unfolds for the Clippers and Ballmer PR wise, as this was just recently mad official.

~Chelsea

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National 9/11Museum is dealing with some bad PR

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This blog post is my submission for the assigned blog post.

The advantages of being a privately owned company include shared ownership of the company, there is limited liability, the investors hold managerial control over the company, and a company can fluctuate in and out of stability with out any pressure from the media.

The advantages of being a publicly traded company include the ability to earn more money, the company can be traded on the stock market, the company can have access to more money in case of any future financial needs, and it is easier to promote the company as a whole.

In 2013 Best Buy differentiated itself from the rest of its competitors by creating a commercial for the 2013 superbowl featuring a well known comedian and focused on promoting the “blue shirt” experts in electronics and customer service. Also in 2013 Best Buy issued a news release that announced its ending of “showrooming” and its new focus of a low price guarantee.

“Showrooming” became a problem for Best Buy because its customers would come into the store test out the products in the store then order them online for a cheaper price than what was offered in the store.

Some other issues that affected Best Buy’s financial performance was when the CEO resigned due to improper relations with a co-worker and the founder also quit at the same time the CEO left. The best buy stores were too massive in size. Best Buy also declined any buyouts.

The former founder of Best Buy was working with a group of investors to purchase a minority stake in the company to help enhance the company’s financial position.

Best Buy, got rid of the showrooming problem and began to focus on offer best price guarantees, and have great customer service. They also developed connect stores a scaled down version of the massive brick and mortar store all apart of the overall marketing strategy.

The role of financial analysts for investors is to gather all the necessary information about a company and advise the investor about making good financial decisions.

Best Buy’s investor Relations website looks good to me, I have not looked at any other investor relations websites before. But this one isn’t over the top but it also isn’t lacking in information either.

Here is a link to the website:  http://phx.corporate-ir.net/phoenix.zhtml?c=83192&p=IROL-IRhome

~Chelsea

Best Buy Case Study Post

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This blog post is my submission for the assigned blog post.

The advantages of being a privately owned company include shared ownership of the company, there is limited liability, the investors hold managerial control over the company, and a company can fluctuate in and out of stability with out any pressure from the media.

The advantages of being a publicly traded company include the ability to earn more money, the company can be traded on the stock market, the company can have access to more money in case of any future financial needs, and it is easier to promote the company as a whole.

In 2013 Best Buy differentiated itself from the rest of its competitors by creating a commercial for the 2013 superbowl featuring a well known comedian and focused on promoting the “blue shirt” experts in electronics and customer service. Also in 2013 Best Buy issued a news release that announced its ending of “showrooming” and its new focus of a low price guarantee.

“Showrooming” became a problem for Best Buy because its customers would come into the store test out the products in the store then order them online for a cheaper price than what was offered in the store.

Some other issues that affected Best Buy’s financial performance was when the CEO resigned due to improper relations with a co-worker and the founder also quit at the same time the CEO left. The best buy stores were too massive in size. Best Buy also declined any buyouts.

The former founder of Best Buy was working with a group of investors to purchase a minority stake in the company to help enhance the company’s financial position.

Best Buy, got rid of the showrooming problem and began to focus on offer best price guarantees, and have great customer service. They also developed connect stores a scaled down version of the massive brick and mortar store all apart of the overall marketing strategy.

The role of financial analysts for investors is to gather all the necessary information about a company and advise the investor about making good financial decisions.

Best Buy’s investor Relations website looks good to me, I have not looked at any other investor relations websites before. But this one isn’t over the top but it also isn’t lacking in information either.

Here is a link to the website:  http://phx.corporate-ir.net/phoenix.zhtml?c=83192&p=IROL-IRhome

~Chelsea

Responce to Happy Meal Mascot

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http://wordpress.com/read/post/id/66753394/99/ Taylor Vallee’s previous post

First off that is a really bad childrens happy meal mascot design, I really surprised that this mascot design launched in other countries and was easily excepted by McDonalds customers. I was also surprised to see what the McDonalds spokeswoman said about social media that “not all comments reflect the broader view” that probably was not the best way to make that statement. McDonalds should be considerate to their American customers and if parents and children don’t like the new mascot redesign it in a way that will be appealing to an American audience.

I do also agree with Taylor, they should have done some kind of focus group to make sure the new mascot would be accepted in American culture. And the spokeswoman should have been more considerate when responding to the public about the issue, bad PR move there. 

I remember the hamburglar! And all those characters, I agree those should be brought back!

~Chelsea

 

JP Morgan Chase Donated 100 Million Dollars to Help Revive the City of Detroit

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http://www.today.com/money/jamie-dimon-100m-investment-detroit-isnt-jpmorgan-chase-pr-campaign-2D79695458

Dimon claims this is not a PR campaign, but from this video it does sound pretty close to a PR campaign to me. The city had fallen apart and he is offering a lot of money to help rebuild the city its self and its reputation.

I was surprised when Matt listed off all the issues with Detroit, that there is 14% unemployment, over a third of the population has moved away in the past 10 years, 40% of city buses are broken another 40% of city street lights don’t work, just to name a few things. Dimon has a lot to work on with his 100 million dollars and he plans on getting the city restarted in the next 5 years.

Rebuilding and re-branding a city sure sounds like the beginning of a PR campaign to me, but I hope that Dimon is able to achieve his goal for Detroit. Especially because of how historical Detroit is for early America, if it could be restored back to its glory days that would be a great achievement. 

~Chelsea

Take a Social Media Class

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More and more colleges and universities are instilling social media and digital marketing classes. Have you taken one of these classes? What did you learn? If you haven’t taken one of these classes or if your college doesn’t offer them, what do you wish professors would teach about the digital world?

That was our blog prompt for today. As a graduating senior I have taking many classes. As a PR major I have taken many classes that just dabbled in social media. At Central Washington University a social media based class will be offered this summer by my professor Liz Kerns (your welcome for the promo). This will be the second time this class has been offered at CWU; unfortunately I haven’t been able to take it at either time.

As I mentioned my classes “dabbled “in social media so to answer the question… No I have not taken a social media specific class. What I would like to have offered to me as a communications student interested in PR are two different types of social media courses. First a course on how to use social media platforms, when I started this senior level COM 475 class I had never seen let alone used a blog before (I’m sure some of you can tell) so it would have been nice to have a better background in that aspect. And even to this day I am still figuring out twitter so a prerequisite “how to” course would be very beneficial and obviously it would need to change with the changing social media platform to stay up to date. Next I would like to be offered a class that teaches students how to use social media professionally. Everyone knows how to post photos of what they did over the weekend or how to retweet something they thought was funny or liked but many of us don’t know how to use social media in a professional situation. We’ve been learning a lot about having a crisis communication plan, with social media when do you step up and address the issue through social media, what’s the best type of social media platform to address that issue? What is the best social media platform for company promotions? Etc. I would like to have questions like that answered in a social media/ digital marketing class.
I think that social media and digital marketing classes would be really beneficial to newer students entering into a communications or PR major. It would help ready them for the new technologically advanced world they will be working in.

~Chelsea

MJ Hologram

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Yet another interesting PR stunt performed at yesterdays Billboard Music Awards.

http://www.cnn.com/2014/05/19/showbiz/michael-jackson-hologram-billboard-awards/

Viewers have been completely divided on whether or not they liked the performance. 57% of viewers said they liked it while 43% did not like it and thought it was creepy.

The Jackson family fully backed the Billboard Music Awards Show for showing the holographic performance.

Interestingly, this stunt was six months in the making before it was actually executed so a lot of thought and planning went into developing the entertainment for this event. 

I think its really cool to see how advanced our use of technology has become. Michael Jackson looked so real on stage. But then that makes it kind of creepy right?

But it is creating buzz about the Billboard Music Awards and celebrating Michael Jackson’s musical achievements, so wasn’t that the point of this PR stunt? 

In the end it was a good award show event with great entertainment.