I thought this news clip on nightly news was really interesting and very effective.
The emergency 911 service has now developed the ability to receive emergency texts, as mentioned in the video clip that it would have been really helpful to have this service during the columbine tragedy and other similar emergency situations. The top four phone companies have now offered the capabilities to text 911. I think this is a really good PR strategy for all four companies because it shows to their customers that they care about their customers safety and that they are able to help older more traditional services update with the changing times in technology.
Only 3 states use this new system along with quite a few other states county’s I thin it will be great to see the entire country using this new technological development with emergency services.